A lifestyle clothing and accessories brand specializing in bohemian-styled, colourful, and comfortable products.
The brand had established ambitious 2024 growth objectives, requiring a 35% year-over-year revenue increase from Google Ads while maintaining Return on Ad Spend (ROAS) stability. This challenge demanded an innovative approach leveraging distinctive competitive advantage in their extraordinary 67% customer retention rate.
TRIBBUTE pioneered a comprehensive approach by implementing automated first-party data integration from our client’s CRM directly into our ads paltforms. Our pioneering CRM-first-party data integration went beyond basic applications by uniquely empowering AI algorithms to predict lifetime customer value, significantly enhancing targeting precision.
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Our comprehensive AI strategy substantially exceeded our client’s ambitious growth projections. The integration of first-party data with multi-channel AI capabilities generated extraordinary year-over-year conversion value growth of 70% doubling the original 35% target.
Individual purchase conversions increased by 59% year-over-year, while our focused approach to new customer acquisition delivered 13,811 net new customers. We project at least 67% of these new customers will become repeat purchasers, significantly amplifying long-term customer lifetime value. Most impressively, this substantial growth in both revenue and customer acquisition was achieved while improving overall ROAS by 3.5%, demonstrating the exceptional efficiency of AI-powered marketing solutions.
