The client is a women's lifestyle brand in the bohemian fashion genre. The client experienced unsurmountable growth in past few years, but felt the need to diversity to engage new customers.
The majority of the new customer engagement came from social channels. It was important to diversify for new customer acquisition to attain the desired growth while keeping their margins strong.
TRIBBUTE, working with the women's fashion brand and helped them establish a segmented and evolving campaign strategy with a focus on product feed marketing.
The result of the approach TRIBBUTE implemented with the client resulted in several benefits including a 7.6x increase in revenue from paid media, a feedback loop on creative that was being produced internally, and a segmentation strategy for product types that allowed for intelligent budget shifting to follow high margin sales.
