A premier Canadian medical alert device provider designed to enhance the safety and independence of seniors. The company offers nationwide coverage across Canada.
The company sought to enhance its lead acquisition efficiency dramatically while scaling volume through precisely targeted advertising. Historically reliant on manual keyword strategies, our client limited targeting accuracy and inconsistent cross-channel performance. The company faced the dual challenge of substantially increasing lead volume while reducing acquisition costs in a competitive healthcare market.
TRIBBUTE implemented a comprehensive AI-powered approach leveraging Google's advanced solutions we were able to interpret search intent with accuracy, dynamically optimizing ad targeting based on real-time user signals and behavioural patterns. A complementing campaign strategy was used to create tailored ad experiences across Search, Display, YouTube, and Discovery placements significantly enhancing visibility and engagement metrics.
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The implementation of our AI-driven strategy delivered exceptional results for the medical alert devices business. Comparing Q4 2024 to Q1 2025 year-over-year, TRIBBUTE achieved a remarkable 51% increase in lead volume while reducing the cost per conversion by 25%, demonstrating the extraordinary efficiency of Google's AI-powered advertising solutions.
The proven success positions the company to strategically expand and further leverage Google's advanced AI-driven personalization capabilities for sustained growth, reinforcing a competitive advantage through continuous improvement in customer engagement efficiency.
