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Delivering Value = Value Recognized

TRIBBUTE is a leading B2C business consulting, e-commerce marketing, and technology services firm creating measurable value for our client partners through data-driven and results-focused strategies and paid media management. While a full breakdown of every service is beyond the scope of this report, we’ve distilled our 2024 paid media performance report to showcase aggregate growth across the feed-based campaigns we manage. This segment of our business activities represents approximately 75% of the marketing and consulting support we provide our client partners and, as such, represents a good perspective of the increasing value TRIBBUTE creates for them.

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2024 Paid Media Management Performance

In 2024, all paid media campaigns under TRIBBUTE management grew in output by 23%, with improved efficiency, as illustrated by this graph below:

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Year-Over-Year E-Commerce Campaign Growth

Because e-commerce is a major focus of our paid media management practice and feed-based advertising programs , we track year-over-year e-commerce campaign growth closely. The second graph above highlights how our data-driven paid media strategies delivered both top-line revenue gains and bottom-line efficiency for clients focused on sales and customer acquisition. TRIBBUTE’s feed-based advertising programs for our B2C clients achieved:

• 23% growth in total output across all paid media campaigns
• 16% increase in cost, managing larger budgets efficiently
• 6% lift in ROAS, reflecting our ROAS optimization focus

These results demonstrate our commitment to Marketing ROI improvement and underscore why we’re recognized as a top e-commerce marketing services firm

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Profit-Focused Business Consulting for B2C

Beyond ad execution, TRIBBUTE’s business consulting for B2C brands ensures every dollar spent aligns with profitability targets:

• Transparent reporting and accountability
• Clear KPIs tied to revenue, profitability, and customer-acquisition cost goals
• Iterative testing and learning to refine the ideal media spend

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Why Feed-Based Advertising Matters

Our expertise in feed-based advertising helps B2C brands:

• Surface the right products at the right moment
• Automate catalogue updates for dynamic creatives
• Leverage machine learning to boost efficiency

This specialized approach underpins the 23% paid media growth we delivered in 2024.

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Looking Ahead to 2025

With a strong record of Marketing ROI improvement in 2024, TRIBBUTE is already hard at work enhancing our data-driven paid media strategies for the year ahead. If you’re a B2C business seeking an e-commerce marketing agency to drive measurable growth and ROAS optimization, let’s talk.

Contact Us to learn how our integrated business consulting for B2C and paid media management can power your next phase of expansion.

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